Descriptive Analytics - A simplified Interpretation of Business real Data processing and reporting

Analytics is a process which involves number of steps like acquiring data, applying domain knowledge, performing mathematical and statistical functions in data with simplified reporting. Analytics mainly indicates transformation of complex in to simple.

Descriptive Analysis

The Simplest of all types of analytics is Descriptive Analytics. It is typically used to convert large amount of data in to small amount of information. Descriptive analytics only uses facts and real data. It deals mainly with past data. It can be presented either in real time dashboard or in a report format with high quality delivery based on the need and urgency.

First and foremost step in performing Descriptive Analytics is by collecting relevant data metrics pertaining to business in a single spread sheet so that they are ready to analyze. While Analyzing we need to decide first what people really need to know, Trends over time and whether targets are hit. 

Descriptive Analytics leaves interpretation of data to reader. Consistency and regularity are the two important factors in preparing Descriptive Analytics. It is essential to concentrate on necessary figures and charts for the decisions being made and make sure that there shouldn’t be any junk information. We need to follow the best industry practices and analyze based on customer requirement.