Apple iPhone5 prices cut down to half in Three months

Apple's iPhone5 has cut down its prices to almost half  for the third time in three months so as to bid to shore up sales as demand for other latest products which was nose dived during couple of months.iPhone 5s prices now starts lowest globally at Rs 24,999 now as it was Rs 44,500 earlier in September.Even iPhone 6s and 6s plus sales also dampened after a brief period of pick up during the festive season Diwali.

Apple iPhone 5s

As according to trade resources Apple is triggered by its plans to double its iPhone sales in India in the final  quarter of the year which is expected to be a high sales period for Apple . As a part of business strategy Apple reduced the prices of iPhone 5s so as to build stronger portfolio in the mid segment smartphone market.

Apple wants to focus its energies in India by introducing $250-400(Rs 16,000-Rs 27,000) price rates which will catch the attention of more consumers with least competitive pricing and best branding.The total number of consumers in India in the iPhone 5 series was 1.2 million until September 2015,of  the total number of 3.5 million iPhone users.