Wednesday, 15 October 2014

How to Launch a Successful Blog that drives success for your business?

Blog Creation and maintenance plays a key role in business success because it will keep you updated in very less time but with more information. If we maintain an actionable information in the blog that replicates the early success for your business with accelerating growth.

HOW TO START A SUCCESSFUL BLOG

 Here are some of the strategies for successful blog creation

Analysis:

Analysis is very much essential for any new campaign Whether it is for client or for personal we need to do the full competitive Analysis which includes several factors like

  • Insight into the types of content being produced by my competitors
  • The marketing techniques that are bringing them success
  • A breakdown of the social landscape, including the types of content being shared as well as the people who are engaging with it
  • Competitive SEO analysis, looking at competitors and general opportunities
Content Analysis:

The first and most important part of the analysis is looking at the content that is currently being produced within the niche and later we need to see for promotional and marketing activities.Based on the nature of the blog  you want to create you need to search some of the most popular blogs of this niche and we need to note the information details such as 
  • Name of the website 
  • How frequently they are publishing the content
  • The Main theme of the content with their social media URL profiles.
  • We need to subscribe to news letters to see how frequently they mailed out and what they are sending.
  • We need to estimate the traffic levels of those niche blogs and 
  • Need to look in to insights of the length and format of the content.
 For the core piece of data we need to drill in depth that what was working for our competitors. We need to look in to the type of content (Both General and Visual),Best and top quality Images we need to produce and some of the channels which we need to invest more time. We need to look in to our competitors how they will  compose,share/send content and images in Right channel in Social Media Which is the most important and deciding factor in the initial success of the content.

Blog

Channel Analysis:

Before we went of and set up on various social media channles like Facebook, Pinterest, Youtube,Twitter,Instragram,Soundcloud,Slideshare,Stumbleupon,Myspace,Linkedin we need to decide which channels were right for us and most importantly which channels will provide the best route to our target audience.The main goal was traffic generation and so we need to be able to bring a pull-through the relevant visitors to our blog which brings the best exposure to blog.

It is not always realistic to build communities in every channel that you can and it can often have a determinal effect because you are not able to put enough time in to each and every channelplatform and your content becomes very disparate.

  • We need to map out the time that we could dedicate the social media activities by assessing the time needed to create a content roadmap for each and every platform and
  • We need to produce any specific platform content,image resizing,custom tracking links,post descriptions etc on each platform as according to that extra skills need to be developed.
  • Estimating and Comparing each and every channel that have an advertising program which helps to identify right targeted audience.
  • We need to look in to estimated and relevant size of each and every channel by looking to number of responses and followers for each channel.
 SEO Analysis:

We need to look in to the websites that were linking in to our competitors along with  information that drives large volumes in to them. From that we need to analyze in to keywords that we could potentially target for better rankings in SERPS.The Competitive Key Link analysis also helps us to know more information like How majority of links were coming through primary and deeper pages on their websites. This gives a key and clear  insight that where we need to spend our time in bringing best links and traffic from various websites.

After this thorough analysis we need to focus on branding of our blog which we need to do in the step by step manner.We need to emphasize the importance of  analysis and measurement.Measurement is the key driver of the growth within your campaign.We need to look in to the best channel that works with regular assessments and analysis as according to latest trends that brings success for your business.












0 comments:

Post a Comment

Google Analytics

Popular Posts