Amazon is Google's biggest rival in the online Search Market Says Eric Schmidt.

Google Chairman Eric Schmidt has admitted that Amazon is Google's Biggest rival in the online search market.In a speech in Berlin He said "Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,"He also told that Google enjoys unparalleled dominance of the online search industry."People don't think of Amazon as search, but if you are looking for something to buy you are more often than not looking for it on Amazon," he said."They are obviously more focused on the commerce side of the equation, but, at their roots, they are answering users' questions and searches just as we are."

Google Vs Amazon

Amazon is the world's largest online retailer and has demonstrated a focus beyond its sore e-commerce business.Recently Amazon has completed its acquisition of games console video broadcasting firm Twitch for $970 million which is the biggest in its 20- years history. Twitch allows gamers to stream action, guides, and other related content to share with other players, and has been something of a games console darling since its launch. Microsoft and Sony have promoted the service on their hardware.

Eric Schmidt

Schmidt said that competition in the online world "isn't always like-for-like." However, even though Google is dominant in the online search market, accounting for more than 90 percent of all searches, Schmidt said he is still wary of the "next Google.""Someone, somewhere in a garage is gunning for us. I know, because not long ago we were in that garage. Change comes from where you least expect it," he said.

The Inter-brand Best Global brands 2014 ranking valued Google @ more than 100 billion and the firm has been in second position for two years boasting a $107.5 billion value,up by 15% on the last year. Apple holds First position.