E-mail Marketing Vs Social Media Marketing

E-Mail Marketing has great reputation and is extremely effective in this fast paced technological word. As According to study itl accounts for 16 percent of customers acquired and emails lead to purchases,the order value is 17% higher on average. By 2018 there will be 2.8 billion email users up from 2.5 billion this year.Even Today People send an average of 121 emails each day and Businesses send 108 billion emails annually.Ninety one Percent of People engage with email all the day long even during their work hours.

On the Other Hand Social Media is also playing the crucial role in connecting business and people all around

the world.It is an important component in bringing awareness about business. Proper targeting is one important aspect when you are advertising in Social Media.Most of the people are investing significant time in social media on Twitter,Facebook etc and it is digitally viable for business and is greatly depending on your industry.More than 75% of people are engaging in Social Networks to promote their businesses. 

Email Vs Social Media

Social media is like throwing darts. Here web are not actually aiming for a particular demographic with most social media posts. Anyone can find you on Twitter or Facebook. And just because they like or follow you doesn’t mean they’re truly interested in your product. They may have followed you just to enter a contest, get a free coupon, or other content with out revealing what exactly you are seeking.It is restricted mostly to specific personal time.and Some industries simply aren’t destined for social media success.

In Email marketing if some one receives your emails had to opt in, which means they are truly interested in what you are peddling. It also means you are reaching a more targeted audience, one willing to share some personal information to get on the mailing list. On social media, it’s all too easy to follow someone without revealing anything of value about yourself or what you’re seeking.It is very important to try & test different ways of email delivering message before reaching out to potential customers.

With out knowing the targeted audience of your business and with out testing out various advertisement aspects email campaigning will not succeed if we advertise for wrong subscribers.You can achieve a great deal of success with specific email news letters that helps to lead a sale for your business in spending relevant time for your business. This is the reason why Email remains the most dominant form of digital communication over decades and is the most important and central part of communication.

Based on the nature of the business and to reach the potential clients spending time in email and social media needs to be utilized in a proper way that will work and has good impact in reaching potential clients for your business .You need to use significant time and resources to develop the best strategies that will work.