Reasons for Different Search Results for Clients and SEO's

In SEO Sometimes Client is looking up positions for top and Targeted keywords on Internet found different Results than  that stated in the ranking report. Users search results are differing  for the same search Term.

SEO Clients

1.Importance of Web History

Google,Yahoo and Bing search Engines will custom tailor the search results based on queries,and websites you search and results you click.Unless until you specifically opt out for results results will get biased.

Search Engines collects Browsing history of users in different ways .one way is by tracking signed-in users and another way is by planting cookies in to signed out browsers.If you signed out of any email account your web browsing history will be recorded and kept track of cookies.In order to see search results which is not biased clear all browser cookies and perform search again.

2.Identifying IP address:

With the help of IP address search engines can tell where you are and displays results based on location.In order to know the IP address you can use various proxy tools and also results will be displayed based on various geographical locations.

Search Results

3.Important aspect of  Universal Search

Universal  search is a system of blended search results with Videos,Images,News and others which was first introduced by google in 2007.Apart from regular search results all kinds of search results will be displayed.

Universal Search Results are important in SERPS when considering site positions.

For example, your client receives a rankings report that says that their site is # 2 Position on Google for the "Economy" search term. Your client googles "Economy" and sees that their site is actually #6. However, if you do not take Google Places results (that are incorporated into Everything results) into account, the site IS indeed # 2. So, it depends on how you look at it.

you can make it clear to your client, what you consider the top and best first result.

5.Google Dance

Until Google switched to the new indexing system called Caffeine (which happened in June, 2010), it used to update its index once a month; and the update used to take several days to complete. on those days, users could see different search results for the same keyword. This was because Google's 12 data centers were getting updated one by one, at slightly different time-frames. And, as Google normally turns to a random data center to provide search results, what users saw could have come from the new as well as the old index. This phenomenon got called the "Google Dance" by SEO's.

However, today things are different. Caffeine allows Google to continuously update its index, thus the Google Dance is virtually non-existent nowadays. But, because Google still chooses a data center at random, users may see different search results based on what data center they come from.

There is no way you can pick what data center you'd like to receive search results from. However, you can explain the concept to clients, so that they understand that ranking fluctuations by 1-2 positions are normal.

So, users may see different search results while looking up one and the same term for the various reasons noted above. And, if your clients have questions regarding this, simply refer them to this article.