Search Marketing - An Important role with Spray and Pray Approach

Search Marketing plays an important role in Start-up Indian Marketing Strategies With Spray and Pray Approach with adhoc activities will bear fruits.All you need to do is aim and shoot approach .Search Marketing spending is less about quantity and more about strategy.Any Succesful SEO Campaign begins with a Keyword Research which includes adding content and gathering links.Most of the Startups go wrong in basic SEO.Here are some top tips.

Search Marketing

Keyword Research:

One of the biggest mistakes many companies make is in the keyword selection process. They use the Google Keyword Research Tool. But the mistake they make is to “select” a Broad Match and not an “exact” match. For all SEO purposes, you need to consider only the “Exact” match numbers. It is advisable to run a small “Adwords” campaign for your website. That will give you the most accurate data as to which keywords get you leads or sales. Once you have this data, you can start using it for SEO.

Adding Content Content is king. But most people are puzzled over how to add content to their websites. Do a keyword research and find out what problems people face in your industry. Once you know the problems or questions people ask before a purchase, use those as the basis for creating content. You can then upload this content, perhaps to your blog. This will ensure that you add relevant content to your website.

Going Social Once you add content, you can also summarize the content and post it with a link to your blog on your Facebook page and to your Twitter account. This will make your website active on social websites, which these days play an important role in Google rankings.

Going places with Local With Google Places rolling out in November in the U.S., U.K. and some other countries, local search has become a very important factor in getting your business visibility on the first page of Google. So make sure you submit your listing to all major local search engines in India like Google Local, Just Dial, Ask Laila, Guruji and HotFrog. Make sure you submit it to the right categories and also use your keywords if possible in the business title and description. Utilize all the features of the local submissions and enhance the listing wherever possible. But submission by itself is not enough. You need to try to get good customer reviews on these local search engine and review websites. If customers are happy, ask them to share their experience on the review sites.

Getting Links One of the most frustrating and time-consuming tasks of doing SEO is getting links to your website. But getting links is also one of the most important aspects of SEO. So how do you get the links? Start with submissions to free website directories. Write informative articles about your industry and submit them to important article directories. Make sure you use your keywords in the article and link back to important pages on your website using those keywords. Doing this will help you get links from authoritative websites. If possible, also bookmark your articles on important social bookmarking sites. You can also bookmark your blogs. If you really want to generate a lot of links then create a free tool or service. And share it with bloggers. They can start reviewing your tool or service which will spread awareness and get you traffic and links from other websites.

Analyze it Most people go wrong in not analyzing their SEO effectiveness. Install Google Analytics or any other free analytics service to see your traffic sources and which keywords and websites and search engines bring you maximum traffic and leads or sales. Make sure you create Google and Bing webmaster tool accounts as they will also provide you invaluable information about your website.

These are few basic strategies which will ensure that your SEO campaign has a very strong foundation. You can then use this strong foundation to build a great SEO campaign which gets you visibility, traffic and helps you create an online brand for your start-up.