Monday 6 June 2011

The Do's and Dont's of Search Engine Optimization

In order to achieve consistent Success in any Business sticking up to basics is very essential and Important. Search Engine Optimization through an organic means in an ethical way will bear you good results.

Here are some Do's of SEO
1.Search Engine Optimization is not a single time event it requires a longterm outlook and commitment as Search engine algorithms change regularly.
2.Patience is the Key when we are doing SEO .Results often takes some time may be months as it is not all about Instant gratification of acquiring results
3.Need to clarify lot of things in hiring an SEO Company .Its our responsibility to know the profile of the company,Regarding The Riskfree tactics used .We need to be specific in our requirements and getting it cleared.
4.Be a Student always in learning Advanced SEO it not only improves the knowledge but also increases your potentiality and analysing power.
5.Need to define the goals clearly and need to analyse in such a way to complete it.
6.Need to design a great website with search engine friendly url and also sitemap which helps to keep you in Top Position.
7.Do Brief keyword research at the beginning of the project which helps to know the targeted words based on local and global areas.
8.Need to keep Unique Title and meta description on each and every page.
9.Signed up for a newsletter or make a call regarding your services with most readable content which helps to catch the attention of users.
10. Need to have unique content with targeted keywords and cachy descriptions along with proper anchor links for website.Great content is the source to build great inbound links will improves the visibility and blows the competition away.
11.Submit your website to quality Trusted directories like yahoo,DMOZ etc which brings Intelligent quality links which improves the site popularity
12. Need to maintain a blog and participate with other related blogs and post comments in it and increase the exposure in various new search sites.
13.Social Media is a main focal point for your communication. with in the myriad of social spaces the information is being transferred and also gives scope to interact with potential customers.
14.Need to utilize the press release services which helps to cover your business in local region and also increases exposure in effective link building way.
15.Need to optimize your site to catch local traffic by submitting in free local listings,directories and also local search engines and diversify your traffic sources.


SEO Do's & Dont's

Here are some SEO Dont's

1.Don't reply to SPAM information you get through mail
2.SEO Considerations should be implemented and discussed right from day one and so dont wait too long to implement .
3. Don't take a light decision in hiring a company and then divorce yourself from the process.
4.Don't Distribute the same content over several domains.
5.Don't spend much time by submitting your url to search engines.
6.Don't Target overly general keywords and make your website uncrawlable.
7.Avoid Keyword stuffing,Hidden text and same titles across your website.
8.Never ignore usability of the website and check redirection status perfectly.
9.Don't give up creating a quality content and pages as glossary is a great way to create a page great with keyword-rich content .
10.never develop an un balanced link profile and also don't plaster your links all over blog commenting and guest book submissions etc.
11.Don't Fret Over Keyword Density and also dont obsess over google PR.Better spend time in improving your website rather than checking ranking position always.



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