Googles definition of Importance of High quality websites and search guidelines

Google has published the complete version of High quality search guidelines which best describes about how the website looks like and what google is looking for. It compares the ratings of ranking algorithms to that  of manual ratings.

If the algorithm ratings and manual ratings doesn't match the ranking, algorithms might be improved.Since Manual ratings will not have any direct impact and doesn't determine individual ratings.The Google guidelines enables you to check whether the webpages contains the content that is looking by google.

Google High Quality Websites

Firstly as According to Google High quality pages are the pages that contain rich original content.Creating High quality requires specific time/skill/expertise with accurate, factual ,Clearly written and comprehensive quality information that satisfies as according to topic and nature of the page.

Secondly It is very important that high quality websites are maintained and updated regularly based on nature and purpose of website.Google will always encourage updated ,high quality links,images,content information with out any technical errors.

Thirdly Reputation of website is also equally important when compared to all other aspects.If a website has a bad reputation it has negative influence on the quality,look and feel of the website.Google says that website raters should check user ratings,blog postings,Wikipedia articles,magazine articles,forums and discussions,International ratings which helps to judge the reputation of the Website.

Fourthly Each and every website should have a high level  of expertise,authoritativeness and trustworthiness based on specific topic and nature of business .This means that Google will also valuate everyday expertise based on life experience.

Fifthly Each and every website should have a well-organized and overall functional design with prominently displayed main content.Ads and secondary content shouldn't be distracted from main content .Every website should be clear with what parts of the page are ads that are either explicit labeling or simply by page organization or design. It is very important that the page is functional but its not important that it is pretty. The functional page design of information page is different to that of Shopping page.

Sixthly Google always love to see satisfying amount of About us Information ,Contact us or Customer Service Information in the website.We shouldn't hide any kind of above information along with who is responsible for the website and also maintenance of the website.

Finally Google always likes if the website contains helpful supplementary content which will always be helpful in improving the quality of the website.Higher quality websites will always have better rankings on Google.