HTC Ramping up its presence by launching two new smart phone devices(One A9 and 828) in India

India is one of the fastest growing Mobile smart phone Market.Smartphone segments in India has rised from 21.4 million units to 28.3 million units during July-September.In this competitive Mobile market world HTC is ramping up its presence with the introduction of new devices in India. The company is introducing affordable category of smartphones as according to customer's interest.They want to keep all the products in affordable category of  prices varying in between Rs8000- Rs 15000.They are expecting to garner 7.5-8 percent of Market share in next six months. 

HTC SMARTPHONE MOBILES

HTC Global Sales President Mr Chia-Un-Chang said that they are broaden their price play horizons at both ends and it is very important to do well globally and for that they want  to have Indian Markets stays positive.All the New Products will be 4G-Compatible.

At the Launch of One A9 and Desire 828 smartphones Chang said they will look at launching devices prices below Rs 10,000/. Currently HTC has less than 5 Percent share in Smartphone segment as they fail to have their devices in the sub Rs 10,000/- category.It claims to have 4% of share in smartphone mobiles category.

HTC One A9

The HTC One A9 Featues 5 Inch Display,3GB RAM,32GB Memory,2,150  mAh battery and 13 MP Camera. The HTC Desire 828 Features 5.5 Inch Display,1.5GHz octa-core processor,2GB RAM,16GB Memory,2,800 mAh battery and 13 MP Camera.

In India More than 65 % of smartphones sold are below Rs 10000/-.Till now HTC didn't have mobile devices for less than Rs10000/- and now they are aiming to capture 2% of the market which gives huge momentum in India in Increasing their global revenues .