The Best Digital Marketing Trends for 2019

Marketers are taking intelligent decisions  to deliver personalized campaigns to target specific audience by using wide variety of communication channels that has positive impact and progressive growth for Business. Digital Marketing is now shaping in a new way that moulds with all latest technologies to take marketing strategies to next level.  

Here are some of the best Trends for 2019

Voice Search: 

 

Voice Search Engine Optimization plays a key role in customer- Business interactions. It is essential to use natural language Search Engine Optimization to create Appealing content to leverage more targeted and specific audience by using voice queries and long tail keywords that leads to increase business success click through rates. As according to reports By 2020 50% of all the queries will be voice-based.

Voice Search is mainly of two types. 

First type is implemented by smart speakers such as Google Home, Microsoft Cortana, Apple ….  Which gives searchers immediate voice answers to their questions and

Secondly on those that are installed in desktops and smart phones such as Google Assistant and Siri which will display written search results.

Most of the brands are delivering promises using voice-enabled devices that offers greater capabilities using voice search mode to interact with clients.

Digital Marketing Trends 2019

Smarter Chat:

As according to latest reports more than 45% of end users prefer to use smarter chat options like chatbots as major communication tool in customer service segment. Chatbots plays a crucial role in customer service segment with the best user experience and engagement to the specific targeted audience. They offer real-time assistance to the users along with dedicated support and proactive interactions.

Along with Chatbots WhatsApp Business Messaging has also become one of the most used messaging apps worldwide. Message Traffic is also expected to double in a year.

Micro Moments:

Online Marketers are continuing to leverage Micro Moments to grab the attention of audience so as to fulfill their instant decisions. Most of the marketers are taking advantage of micro moments to create targeted content and advertising by following best practices so as to improve the visibility of business by various means so as to reach customers at right time based on their requirements.

Virtual and Augmented Reality Marketing:

Virtual and Augmented Reality Marketing is the most popular marketing technique used by marketers in recent times. It is possible to bring realistic experiences with brand awareness which impacts the decision-making abilities of the customer. According to market trends Virtual and Augmented Reality market size is expected to touch $209.2 billion in coming 4 years.

Live Video Marketing:

Live Content is the fastest growing segment in Digital Marketing Arena. Live Video Marketing / Streaming is more effective because it consumes less time to produce which offers real-time user engagement for Free. It also allows marketers to engage their leads in the quickest way possible that helps to reach broader audience and boosts your business.

Artificial Intelligence and Machine Learning:

Artificial Intelligence and Machine Learning are the best marketing sources of Modern Era. It allows marketers to anticipate future predictions of your customer demographics and behavioral patterns based on collected data. It will help to create more personalized experiences and user engagement campaigns to target specific audience before taking crucial business decisions in all major industries.

Content Personalization:

Personalized Content Marketing is one of the most important critical factors in Marketing Industry. Delivering Right and Relevant content to Right audience at right time is very important. Customizing Content will add a big value to your business and it plays a major role in boosting the user engagement in business based on various criteria such as geographic, demographic, behavioral attributes, targeted call to actions and effective conversions. It is estimated that the content personalization will be$400B in coming 2 years.