Google to roll out new Search Console features with updated Design

Google is starting to roll out its new search console with updated UI, appropriate filtering and actionable insights for much more availability of latest data. It is very much essential to understand the importance of brand searching and non-brand searching. Google search console metric can answer some of the important questions about brand accruing and impressions, CTR, ranking variations, importance of brand bidding in Google AdWords to that of Organic brand listing. 

Google Search Console

Filtering Brand searches & Non-Brand Searches and comparisons are possible for your brand and non-branded keywords. Similar to brand search filters, viewing homepage will bring a major portion of potential traffic to website. Even non-home page links will also rank and receive search traffic. It is also possible with URL searches. Brand dimensions toggle on queries based on countries, devices, impressions, CTR and rankings. We can narrow down specific search scenarios with actual dimensions.

We need to discover the pages that have a relatively low CTR by upgrading meta information and search snippet based on user’s query with actionable insights. If the sorting is based on country, we need to identify the countries with high performance which was not focussed to get more traffic from international websites. Google Search console is blazing when compared to earlier versions with much more advanced search, UI and advanced filters options.