The Role of Big Data Technology in Political Campaigns

Presidential Elections in US are now using the Latest Technology to acquire voters in the same way as businesses acquire new customers. The Digital Paradigm has changed a lot when compared to previous elections and there is a big chance for modernizing the campaigns.Big Data is playing a huge role and made dramatic gains in US Presidential elections in attracting the right voters at the right time with the right message. In this elections for the first time Politicians are also applying social listening and amplification techniques to widespread use.

BIG DATA- POLITICAL ANALYSIS

Gathering Digital clues as to how candidate's speeches,debates, advertising, videos and door-to-door campaigning are resonating with potential supporters. Election campaigns adjust their talking points to maximize their relevance to each voter in the segment, measuring engagement levels for political clients focusing on click through rates and opened messages.

Data from various trusted and reliable sources is being used in 2016 Elections with traditional offline information combining with unstructured data from various social networks.Pairing social media information with voting data campaigns which gives more positive information about candidate online along with the information about who might turn up on Election day.

BIG DATA - THE FUTURE TECHNOLOGY

Campaigns will also focus on people who have historically voted in primaries or general elections. They will also tie the responses from internal surveys regarding the complete information about the pulse of young voters. Campaigns are also working with  Targeted Television Advertisements and specific ads based on interests and opinions.

Sending e mail to targeted grassroots supporters will have a great impact along with Creating Online Landing pages and integrate them in to campaigns broader web presence. Cloud computing is also changing the complete face of modern political campaign.Candidates are exploring new ways to reach potential supporters using analytical relationship Technology based on social media relationships or by other means.Campaigns helps candidates in identifying and reaching out to new voter blocks to gauge their online support and provide it with a level of sophistication.

Addressing the Security and authentication issues is one big challenge for solution providers.It is necessary to create an IT system with limited access that enables the smooth functioning of the campaign. The Technology advancement is moving towards building a vertical practice around the election campaigns in US Presidential elections battle.