Importance of Website Redesigning and Rebranding in SEO

Website re designing, re branding & migrating  are important and crucial aspects of SEO.Redesigning or migrating a site helps to address multiple known problems that may have cropped for a longer period of time.

While redesigning a website the first and foremost thing to be concentrated is to choose clear,realistic and measurable objectives which will define the possible success metrics. The measurable objectives in the sense of SEO are retaining organic Traffic levels or improving keyword rankings and user engagement targets with increasing conversions , reducing bounce rates, and exit rate on key pages.

SEO- Website Redesign

Each and every site migration is unique and it is very important to focus on strengths and weakness of website with lot of thought and attention. Effective project management will play a key role in successful website migration process. we need to see both pros and cons before we are planning to redesign the website. We need to assess the true position of website in the market and be prepared to face the challenges from the competitors inorder to yield best returns.

Data driven approach needs to be followed in prioritizing the areas that needs to be improved by complete and thorough analysis & analytics, that identifies the webpages that are performing well  and also information regarding the  balance between SEO and UX design that needs to be improved for good organic traffic & more user engagement on specific Targeted pages. 

New content strategies will also have a significant impact on websites architecture ,page structure and linking for redesigned websites along with testing new designs and features with  real time users.This helps to address if any unsolved issues before the website moves in to live.We need to establish and encourage collaborative approach  in identifying user experience which helps to meet business objectives.The website needs to be well optimized before moving it to live.