Different ways of Bing Search Engine in Detecting Spam

Igor Rondel Bings Principal Development Manager Describes the Different Ways how Bing Search Engine Treats Web Spam.

Bing Search Engine Mainly Gives Prominence to Three Major Factors

1. Quality of Content
2. Ads Presence
3. Position and Layout of Ads and Content Information.

SPAM DETECTION

Bing Understands the Spammers Intention and Motivation and it Mainly Analyzes

The Quality of Content as Legitimate SEOs generate quality content for customers and Spammers generate Content Targeted at search engines and algorithm.Spam Pages have inadequate Content with limited value to user.Assessment of number of words,content uniqueness,utility and Quality. The Bing Search Engine also checks the Ads Presence on the page.It will look in to banner,grey-overs,pop-ups whether they are disruptive and Intrusive on the Page and also the position and lay out of ads along with content information which separates from the ads positioning.

Bing search engine doesn't like certain spamming techniques like stuffing pagebody/url/anchors with Keywords,Performing Link manipulation techniques and Hidden content.